Celebrating one of nature’s original superfoods!

You could WIN a ‘Super Naturally Good’ Prize Pack worth over $300…

Cheesy Bundles

New, tasty recipe ideas…

Ideas in your inbox

For tasty new recipes, ideas and meal inspirations subscribe to our free Recipeasy e-news.

Free Recipe

A collection of e-recipe books with tasty ideas and new inspiration for any meal occasion.



A tasty new collection of great value recipe and meal ideas under $15. Download the e-recipe books…


Egg Recipes


Deliciously quick & easy recipes

Health & Nutrition


Nutritional and health information, and FAQs


New Zealand’s favourite pie


A helpful selection of short videos


Eggs aren’t just delicious – they’re incredibly nutritious and super versatile too. Eggs are very quick to prepare for breakfast, brunch or lunch, make a deliciously healthy snack and are ideal for larger family dinners and gatherings.

Health organisations around the world are actively encouraging people to eat more eggs to ensure that they benefit from nature’s super natural vitamin pill. The outstanding health and wellness benefits and the versatility of eggs is well researched and documented. For a healthy lifestyle we need a daily diet of protein and plenty of vitamins and nutrients. Eggs are an excellent and very affordable source of high-quality protein and naturally rich in amino acids, calcium, sodium, iodine, selenium, choline and vitamins A, B, D & E.

For inspiration and new ideas subscribe to our monthly e-news on this link. For breakfast, lunch, Frittata and Quiche Recipes, baking pavlovas, salad dressings, vegetarian & pasta recipes, omelettes and more visit the recipes section here.



Kiwis pay a high price for health.

We spend big on supplements but a 32c egg may be the best multi-vitamin of all, say experts. Health conscious Kiwis are spending more than a billion dollars a year on vitamin supplements yet a leading nutritionist says many of us do not eat enough fruit, vegetables or...

The ‘missing’ ingredient in Kiwi diets!

It’s rich and health-giving yet most of us don’t even know we need it. It is said to be a nutrient vital for helping make healthy babies - and for our memory - but chances are you've never heard of it and don't know you're missing it. International research shows most...

New Bacon & Egg Cheesy Bundles recipe…

Watch how easy and simple this yummy recipe is! Perfect for breakfast, lunch, picnics and gatherings… and Super Naturally Good for lunch boxes too! Make plenty and freeze them, then you can defrost them in your lunchbox container, ready for lunch time. You can also...